Seal the Deal

Learn to effectively address concerns, articulate value, and ensure customers understand the necessity of the work in this course, allowing you to transform service calls into sales opportunities while maintaining technical integrity.

PHCC Academy®'s Seal the Deal Sales Training empowers contractors and technicians to move beyond transactional selling and confidently create real customer value. This course teaches you how to build rapport and trust, communicate technical solutions in clear, customer-friendly language, and navigate price objections with ease. You’ll learn to handle concerns, articulate the true necessity of the work, and guide customers through decision-making processes with confidence.

Course Description

Seal the Deal Sales Training is a practical, high-impact course designed to help contractors, technicians, and service professionals strengthen their customer communication and close more opportunities with confidence.

Participants will learn how to build genuine rapport, establish trust, and clearly present technical solutions in terms customers can easily understand. The course equips you to handle price objections and budget concerns without hesitation, navigate complex decision-making moments, and communicate value in a way that motivates customer action.

By focusing on long-term relationships, not pressure tactics, you’ll transform everyday service calls into meaningful growth opportunities for your business.

Who is This Course Best Suited For?

Seal the Deal Sales Training is designed for anyone who speaks with customers, explains work, or influences purchasing decisions, including:

• Technicians & Apprentices: Those who present options in the field and need to communicate value clearly.

• Comfort Advisors & Sales Professionals: Individuals responsible for guiding customers through higher-ticket or complex decisions.

• Service Managers & Supervisors: Leaders who coach teams on customer communication and objection handling.

• Dispatchers & Office Staff: Team members who set expectations, support sales conversations, and build trust from the first call.

• Owners & Business Leaders: Anyone looking to strengthen team close rates while maintaining integrity and professionalism.

If your role involves helping customers understand the “why” behind the work, this course is tailored for you.

Additional Information

• Cost: $299 for PHCCWA Members, $399 for non-members.